Make sure your pitch is clear and equips the reporter with all the information they’d need to pursue the story. Plus, the stories they post about often reveal their interests. They’ll even include their email, request tips, or ask to be added to different press lists.
SKIM THROUGH MADDIE TWITTER UPDATE
Reporters frequently update their Twitter profiles to reflect their current beat. Social media profiles offer a wealth of information. You never know - that reporter might be looking to pick that story back up, and your email could be coming at the perfect time. Then, in your pitch, you can specifically refer to that previous coverage - proving that you’ve done your research. Dig deeper into their archive to see if they’ve written on it before. Are they focused on breaking news coverage? Or are they writing more niche, longer-form stories? That information can tell you a lot about what types of sources they need or which story ideas they’re open to.ĭon’t give up if a reporter isn’t covering your exact topic. Here are a few best practices:įirst and foremost, review every reporter’s recent stories. One of the best ways to separate yourself from the pack is by crafting a personalized and thoughtful pitch. Reporters receive hundreds of pitches every single week, so it can feel near-impossible to capture their attention.
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